If you look at your hair in the mirror, do you notice a bunch of split ends? Does your hair look dull? Does it feel dry and brittle? Are your curls not as springy as they used to be?

…It sounds like your hair needs some protein.

Beyond your normal routine of shampooing, deep conditioning, and protective styling, a protein treatment is a great way to keep your hair looking its best.

And let’s be honest… most of the things we do to our hair (blow drying, styling, coloring, even spending the day at a beach or on the slopes) are not good for your hair.

Your hair naturally has protein structures in it, but constant manipulation, exposure to environmental conditions, and product buildup, causes some of these protein structures to gradually deteriorate. Keratin, the natural protein in your hair, is highly prone to damage caused by exposure to the sun, wind, pollutants, heat, and chemical treatments like coloring.

This results in dry, dull, damaged hair.


This is when a protein treatment can really help. Using a protein treatment on your hair helps to nourish and strengthen the hair. It also sets your hair up to grow to its maximum length.

What Is A Protein Treatment?

Protein treatments directly infuse hydrolyzed proteins into your hair follicles and harden the cuticles, thereby strengthening the strands of your hair.

If your hair is highly pourous, these proteins will fill in the gaps in your hair cuticles, which can enhance the shine, strengthen and soften the hair, and help eliminate frizzies.

You’re probably thinking, a good deep conditioning treatment, like our Certified Organic Coconut Oil Deep Conditioner Hair Mask, can also work that same magic. A good deep conditioning treatment does add moisture to your hair, which restores its elasticity. But a protein treatment binds proteins to the hair strands which is ideal for strengthening your hair so it doesn’t break off easily. Protein is essential for some hair types, too. (More on this, below!)

Who Is It For?

Protein hair treatments are good for all types of hair, and they can be especially helpful if your hair falls into one of the following categories.

High Porosity Hair – Hair with high porosity often has tears and gaps in the strands that make it more susceptible to damage. These gaps and tears allow your hair to absorb too much water, which can cause frizz, tangles, even color loss on color-treated hair. Protein fills these gaps to strengthen your strands.

Hair That’s Lost Elasticity – Is your hair hard to curl or even losing its natural curl? This may be a result of your hair losing elasticity. When your hair loses elasticity, it typically needs a protein treatment. To find out just how elastic your hair is, take a strand of your hair (that’s still attached to your head) and wet it. Once the strand is wet, stretch the hair. If the hair bounces back to its original length without breaking, then your strands are balanced. If the strand doesn’t bounce back, looks limp, or breaks, it’s definitely in need of a protein boost. By boosting your hair’s protein levels, you boost its elasticity, which makes your hair springy, more vibrant, and easier to style.

Stringy, Limp Hair – Hair that is stringy, flat, or limp is hair that definitely needs a protein treatment. Your hair should be pretty durable and full, so when it gets flat and droopy, pay attention! It’s asking for help. By adding protein to your hair, you can revitalize those beautiful locks and get your hair back to a healthier state.

Recently Colored Hair – When you color your hair, the formula of the haircolor can change the texture of your hair. If you color your hair enough times, the bonds of your hair can break causing split ends and damage. In order to give your hair a better base for your haircolor, get a protein treatment before your coloring appointment. This one extra step can help to ensure that your strands stay strong during your chemical treatment.

The Benefits of Protein Hair Treatments

There are a lot of benefits to treating your troubled tresses with protein. Among them, it:

Softens Hair – Protein treatments nourish and soften your hair by adding protein externally. Who doesn’t want irresistably soft hair?

Strengthens Strands – Protein treatments directly infuse hydrolyzed proteins into your hair follicles and harden the cuticles, thereby strengthening your strands. Strong hair can fend off damage that you throw at it with your styling tools, and resist enviromental damage, too.

Moisturizes Your Hair – Protein treatments help moisturize your hair more effectively. Strong, soft hair that isn’t overdry is the #Goal, ladies!

Extra Body And Volume – Ultimately, protein treatments make your hair thicker, longer, and healthier because your hair and scalp are healthier.

A really good protein treatment, like the LuxeOrganix Bond Integrity Protein Treatment, will actually restore the balance between protein and moisture in your hair.

Why are we going on and on about protein?

Because we believe in healthy hair! And we know that protein treatments, you can have it.

So, back to the original question: Is a protein treatment really worth all that hype?

…If you like strong, fully, shiny hair –- we say YES!

Like What You Just Read?

In case you were wondering, we mentioned the following products in this post:

Organic Coconut Oil Deep Conditioning Hair Mask

Protein Hair Treatment | LuxeOrganix

Bond Integrity Protein Hair Treatment